Online Fundraising for Nonprofits

An online fundraising tool for nonprofits that makes engaging with your donors and raising money effortless. That’s Blackbaud Luminate® Online. 

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Comprehensive Cloud Solution for Engaging Your Constituents

Blackbaud Luminate Online provides everything you need to acquire more constituents, build online fundraising campaigns, and nurture sustainable donor relationships. Included in every Luminate Online implementation are strategic ongoing services that not only get you up and running but help set your organization up for success. Our consultants guide you in designing a fundraising or engagement campaign of your choice, chosen from our library of best practice templates, and then they provide 3 months of marketing strategies to get your campaign off the ground. Plus, with powerful peer-to-peer and advocacy add-ons and CRM integrations, you can create a full charity engagement experience for your supporters and organization.

Here are just a few organizations using Blackbaud Luminate Online for online fundraising,
charity and nonprofit marketing automation, and improving engagement.
Read these stories and more in our customer story showcase.

Dynamic Email Campaigns

Manage effective email marketing campaigns every step of the way—from creation and testing to targeted delivery and follow-up.

  • Get more from interacting with your donors and supporters by sending personalized messages and content tailored specifically to their interests
  • Create automated welcome series when new supporters join your cause with our push-button marketing automation for charities and nonprofits; messages personalized with their interests are four times more likely to convert a supporter to a donor
  • Leverage our powerful action-based reporting and A/B testing to tailor and tweak your email campaign to get the best results possible

Digital Marketing

Create web pages and campaign microsites to support your online fundraising and supporter engagement campaigns.

  • Customize pages with personalized or members-only content quickly and easily
  • Expand your reach with unlimited landing pages that allow you to create multiphase campaigns and support your creative wishes
  • Engage your donors like you never have before with interactive quizzes

Online Fundraising

Take your online fundraising game to the next level with campaigns based on prospect data, easy-to-use online fundraising tools and donation forms, and best practices in security and technology.

  • Create, build, maintain, and grow a powerful sustained giving campaign—one of the most important tactics for donor engagement and fundraising
  • Personalize dynamic donation forms with your supporters' contact information and previous donation amounts, so you don't leave money on the table
  • Rest easy knowing your donation forms include Blackbaud Merchant Services™, providing world-class security; plus, with our Credit Card Updater option, you don't lose money when your sustainers' credit cards change or expire

Resources for Blackbaud Luminate Online


Charitable Giving Report: Using 2020 Data to Transform Your Strategy


The Future of Work

Advancing Your Online Marketing with Blackbaud Luminate Online

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