Blackbaud NetCommunity

  • overview
  • packages
  • features
  • resources
  • release notes
  • pricing

Online Fundraising and Marketing for Nonprofits

Blackbaud NetCommunity is the most powerful, integrated online marketing and fundraising suite available to nonprofits. As the only website solution natively designed to share data with Blackbaud's fundraising and CRM solutions, Blackbaud NetCommunity is the only solution that enables True CRM™ — complete visibility into and control of your multichannel marketing efforts. With it, you can leverage data from offline campaigns and activities to drive greater success in online initiatives.

Blackbaud NetCommunity is packaged at three different levels to meet your specific needs, so every nonprofit that relies on Blackbaud as a fundraising or CRM partner can provide supporters the ultimate online experience as well, increasing their online participation and overall engagement.


All the benefits of Blackbaud NetCommunity have been boiled down to the basics with the Blackbaud NetCommunity Spark offering. Blackbaud NetCommunity Spark activates your site to allow for two-way communication between you and your supporters. Without changing your current site, you can add email sign-up forms, profile management forms, donation forms, event registration forms, and membership forms that are completely integrated with The Raiser’s Edge, as well as a complete set of top-notch email communication tools.

  • Online donation and registration forms
  • Email marketing tools and templates
  • The ability to grow into a larger Blackbaud NetCommunity solution without converting content or data


With Blackbaud NetCommunity Grow, Raiser’s Edge customers can quickly launch a website or portal and complete online marketing plan to maximize their online fundraising, marketing, and overall communication efforts.

Blackbaud NetCommunity Grow provides both the tools and strategic services that enable successful website management. If you are resource constrained or just getting started online, you can rest assured that Blackbaud NetCommunity Grow provides all the keys to success: great design, strategic services, and the industry’s best tools, as well as ongoing collaboration, training, and hands-on assistance.

  • All standard and optional Blackbaud NetCommunity Spark product features
  • A full content management system
  • A site redesign based on industry best practices or duplication of your existing design
  • A strategic program prescribing a path to success and helping you achieve key milestones
  • Ongoing training and support
  • The ability to grow into a larger Blackbaud NetCommunity solution without converting content or data


Blackbaud NetCommunity Pro is a complete and fully customizable website content management system that enables online giving; email communication; membership, alumni, and volunteer management; online stewardship; and more. As with all Blackbaud NetCommunity packages, email and web content can be targeted to each audience member based on all the information you’ve carefully collected in The Raiser’s Edge or Blackbaud CRM, including giving history, relationship history, and demographic data, dramatically improving response rates and gift amounts. But Blackbaud NetCommunity Pro takes your website to the next level by providing a platform for constituents to interact with one another through personal pages, forums, and social networking. Blackbaud NetCommunity Pro also allows organizations to add unique third party or in-house applications to meet specific needs of website visitors.

  • All standard and optional Blackbaud NetCommunity Spark and Blackbaud NetCommunity Grow product features
  • A comprehensive and custom redesign
  • The ability to fully customize the solution through free and open APIs
  • Ongoing training and support


Blackbaud NetCommunity is packaged at three different levels to meet your specific needs, so every nonprofit that relies on Blackbaud as a fundraising or CRM partner can provide supporters the ultimate online experience as well, increasing their online participation and overall engagement.





Email Tools

Donation Forms

Raiser's Edge Integration

Supporter Login

Profile Management

Event Registration & Calendar

Volunteer Registration

Alumni Directory

Membership Registration



Custom Forms




Campaign Landing Pages


Content Management System (CMS)


Website Search and Navigation


Website Migration & Launch


Online Community


Email Campaign Execution


Quarterly Performance Analysis


Custom Design


Advanced Customization


Multi-site Management



Latest Features

For most of Blackbaud NetCommunity’s seven-year history, we’ve spent our energy and expertise perfecting the world’s richest integration between a platform and fundraising database. In our latest release, we’ve thought outside the box to bring you exciting new audience-facing features that will make your website an even more effective marketing and communications tool.

Friendly URLs

Friendly web addresses (“URLs”) such as are much easier to remember for your supporters, and also help search engines like Google® to index your site. With 40% of web traffic driven by search engines, NetCommunity now makes it easier for you to create friendly URLs and perform search engine optimization (SEO) on your website and web pages. You now have the ability to view and edit existing URLs on your site, making them easier to recognize and enhancing your search engine rankings.

Bulk Asset Management

Improved usability of the content management system within the site explorer now allows you to filter content based on folders. The bulk asset management utility drastically reduces the amount of time it takes you to move multiple parts from one folder to another, resulting in easier management of your websites’ files, images, and web parts. Additionally, the email lists management tools are now more consistent with the site explorer, with new folder and search tabs.

Enhanced Email Notification Tools

Email notifications are available for events, memberships, donations, and form builder submissions. Now, whenever a supporter completes any of these online forms, select members of your staff will receive an email outlining the transaction details. Regardless of whether you access NetCommunity daily or rarely, your staff members can now keep track of online activity instantly through email!

Faster Email Logging and Processing

Improved email reliability and deliverability means a significant and immediate improvement in the time needed to process and send email jobs. The email delivery status report has also been enhanced to include additional diagnostic details through each step of the process — alerting users to a clear next action in the event of an error.

New Merge Fields for Event Information

New merge fields allow you to include additional event details, which are available in the acknowledgement email, confirmation screen, and notification email.

NetCommunity Features

Listed among the top inventions that shaped world history are the printing press, the telephone, and the Internet. They all revolutionized the way we communicate, but only one of them enabled two-way GROUP communication — the Internet.

But you knew that, and that’s why you’re here. You’re ready to harness the power of group communication and experience first-hand why the Internet has been called revolutionary. Sound familiar? Then Blackbaud NetCommunity is for you.

Interactive Website Management

Keep your supporters coming back for more with a website that’s interactive and up to date.

With Blackbaud NetCommunity, you can:

  • Build web pages based on templates to ensure consistent look-and-feel and navigation that makes it easy for your supporters to find information and stay current with what’s happening at your organization.
  • Keep content fresh giving your supporters a reason to come back often.
  • Empower your supporters with the ability to communicate through your website using interactive features like document sharing, blogs, and message boards.
  • Provide supporters with self-service features, such as profile updates, online event registration, and online donations and sponsorships.

Complete View of Constituents

Access a single view of your supporters so you can personalize every touch point, incorporating both their web-based activities and the interactions you have tracked over time in The Raiser’s Edge.

With Blackbaud NetCommunity, you can:

  • Offer your supporters the convenience of self-service tools, including online donations, sponsorships, event registrations, profile updates, and more.
  • Save time and money and maintain data integrity by not having to re-enter important constituent, profile, gift, and event information.
  • Build stronger relationships with your constituents and keep them coming back to your website with personalized messages based on their interests and history with your organization.
  • Enhance your nonprofit marketing campaigns by segmenting your supporters to offer personalized communications — online and offline.
  • Communicate organizational effectiveness and meet your goals by achieving a holistic view of the health of your organization using extensive reporting and analysis tools, drawing on information and statistics from your Raiser’s Edge database

Personalized Direct email and eCampaigns

Leverage each constituent’s information to create personalized communications, via email or on your website.

With Blackbaud NetCommunity you can:

  • Personalize every message and treat every supporter as an individual.
  • Use the eCommunications Center to manage all online communications, including design templates, targeted recipient lists, personalization options, and the ability to send messages automatically or at any scheduled time.
  • Coordinate your online and offline messages so you communicate with your supporters in the way they want to be reached (mail, phone, email, web, etc.), when they are most likely to respond, and on issues and events that match their interests.
  • Give your constituents the ability to reach out to family and friends with personalized emails that will increase your network of support.
  • Measure the response rates of your emails and conduct sophisticated A/B testing to determine what messages and appeals work best to cause a particular segment to take action.
  • Offer “Email Forwarding for Life” to your members so you can always stay in touch.
  • Rely on Blackbaud to help ensure your online communications, i.e., email and eNewsletters, reach your intended audience by making sure your messages are not perceived as spam by email providers

Advanced Online Giving Options

Provide individualized donor forms based on a constituent’s profile and past history.

With Blackbaud NetCommunity, you can:

  • Control the personalized message, layout, and giving levels on your donation forms based on an individual’s interests, giving potential, and past giving history.
  • Showcase interesting information about every campaign and appeal to make it easy for supporters to give online.
  • Allow donors to conveniently choose the right giving level, designation, and payment type to support your organization’s mission, including monthly-giving options.
  • Automate and personalize your acknowledgements and thank you letters.
  • Process credit cards securely and track all fundraising transactions online and offline from one database shared with The Raiser’s Edge.
  • Access all comprehensive reporting and analysis tools available in Blackbaud’s award-winning fundraising solution to give you insight into your fundraising campaigns

Complete Membership Management

Your supporters can create and renew memberships online, manage personal profiles, select topics of interest, and more.

With Blackbaud NetCommunity web-based membership management, you can:

  • Allow constituents to purchase memberships and accept the membership transactions directly in The Raiser’s Edge membership management software.
  • Provide secure logins for members to renew their memberships, update contact/preference information, search directories, and share documents such as meeting minutes, resumes, etc.

Sophisticated Web Content Management

Ensure your content is fresh and well-branded with easy-to-use management tools that can place publishing power in the hands of just a few users.

With Blackbaud NetCommunity you can:

  • Click through on any page, log in, and begin editing or updating content immediately.
  • Allow designated users to approve text and images authored at another time or by another user before pushing the content live on the web.
  • Be alerted to changes on the website or areas requiring approval by choosing to receive email notifications when changes are made.
  • Keep content creation flowing by informing content authors when content has been approved or requires editing.
  • Design user friendly URLs for use in social media, print media, or Team Fundraising and manage all friendly URLs from a central location.
  • Ensure photos and imagery is kept up to date with easy image management, including the ability to upload multiple images at once.

Grow Features

Blackbaud NetCommunity Grow will get you there. It’s your complete Internet marketing and fundraising solution, including a 12-month eMarketing program led by a team of experts. Combined with the easy-to-use and powerful Internet tools, our team will coach you to a new level of online success.

Achieve the results that support your mission.

Blackbaud NetCommunity Grow, powered by The Raiser’s Edge, is an all inclusive solution that helps you.

  • Reach more supporters
  • Communicate more effectively
  • Increase donor participation
  • Raise more money

Have 4 Minutes? Watch a demo, or join your peers to learn about the secrets to success with Blackbaud NetCommunity Grow in a free, live session.

Inspirational & Engaging Design.

Did you know, it takes only seconds for someone to decide whether or not they’re going to stay on your website? Your website should drive supporters to take action from the moment they start their visit. No matter the design you choose, NetCommunity Grow provides an interactive and personalized experience for your supporters. Learn More

Choose from one of several NetCommunity Grow design options:

  • One of our “best practice” designs created specifically for the unique needs of nonprofits to ensure your supporters know exactly who you are, and how to get involved.
  • Or, a custom designed website created by our design house.

Get the Tools for Success.

Having Internet tools that are easy-to-use means that you spend more time focusing on your mission and less time on figuring out technology. Blackbaud NetCommunity Grow is your website management tool, or it can simply be a tool to manage different areas of your website. Learn More

Whatever your need, NetCommunity Grow is:

  • Easy-to-manage allowing you to keep your content fresh, up-to-date, and relevant.
  • Easy-to-use providing you effective e-campaign tools, online giving forms, social media sharing options, and integration with The Raiser’s Edge.

Benefit from a Dedicated Email Strategist.

Even the most well-established organizations can benefit from a little hand holding from time to time. And, we understand your organization is unique which is why we provide a dedicated email strategist who spends time learning who you are, and who your supporters are so, the message sent is always effective in furthering your mission. Learn More

Your dedicated email strategist will:

  • Create your 12 month eMarketing calendar
  • Plan and execute four strategic email campaigns
  • Deliver campaign performance analysis and recommendations in a one-on-one feedback session.

Gain the Knowledge & Expertise.

With Blackbaud NetCommunity Grow, we not only do it for you, we teach you along the way. We learn a lot every day from the thousands of nonprofits with which we work. And, we believe in sharing our knowledge and expertise with you. We ensure you have the coaching early on, when you need it the most, and make sure you have ongoing learning options for new staff members, or maybe, just a refresher for those that need it. Learn More

With Blackbaud NetCommunity Grow, you receive:

  • Two-days of one-on-one training with a consultant
  • Quarterly one-on-one review with an email strategist
  • Ongoing training with online pre-recorded training tutorials

Checkout – Your online resource for working with social media, internet marketing and online fundraising! Sign up and learn eMarketing tips and tricks such as:

Grow Enterprise Features

Blackbaud NetCommunity Grow Enterprise, powered by The Raiser's Edge is an all-inclusive online marketing solution that helps you reach more supporters, communicate more effectively, increase supporter participation, and raise more money.

Here’s just a glimpse of the powerful features in Blackbaud NetCommunity Grow:

  • Sophisticated website design that can replace your current site or integrate into your existing site
  • An easy-to-update web content management system
  • Segmented email messages and eNewsletters
  • Dynamic fundraising, event, membership, and volunteer campaigns
  • Recurring gift management, pledge and tribute management, and credit card processing
  • Integration of search engine and social media marketing
  • Robust communications calendar and quarterly progress checks
  • Seamless integration with The Raiser’s Edge

But that’s just the start.

After we deliver the tools, we’ll work with you to report on and measure progress with online initiatives through customized quarterly reviews so that you can be more effective online.


Release Notes

Looking for previous versions of NetCommunity? Check out the release notes for information on the great features and updates that were added to NetCommunity over the years, incorporating customer feedback to continually improve the industry-leading online marketing and fundraising solution.

2Q 2011

For most of Blackbaud NetCommunity's seven-year history, we've spent our energy and expertise perfecting the world's richest integration between a web platform and fundraising database. In our latest release, we've thought outside the box to bring you exciting new audience-facing features that will make your website an even more effective marketing and communications tool.

  • Email notifications
  • Social sign-on functionality
  • Mobile-ready features
  • Integrated multichannel reporting
  • Website integration gallery
  • Embedded "how-to" videos


To learn more about flexible pricing plans for Blackbaud NetCommunity, please contact us or chat with a live representative.


Blackbaud NetCommunity at a Glance:

The Raiser’s Edge Integration

Building strong, long-lasting relationships with your constituents requires you to know as much about them as possible. When you approach and interact with supporters, it’s important to have all your information in one place and up to date.

Blackbaud NetCommunity provides a complete view of each constituent’s online and offline activity by sharing a database with The Raiser's Edge fundraising software. This gives you the edge in determining the best approach for taking your constituent relationships to the next level.


Email Marketing

When you personalize your marketing communications, you increase the likelihood that your message will drive the results you want.

Blackbaud NetCommunity makes every message count by enabling targeted email messaging that reaches the right audience, with the right message, at the right time. You’ll see greater support for your organization and happier constituents — all while watching your overall marketing costs decrease.


Online Fundraising

Your website is an integral part of your fundraising strategy, and needs to support your campaigns along with the needs of your potential donors. Only Blackbaud NetCommunity provides donors the convenience of easily making secure gifts of any type, like tributes, pledges, membership payments, and events payments alongside donations. Best of all, donation information flows seamlessly into The Raiser’s Edge so that donation history is perfectly accurate, enabling the best stewardship.


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