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New Blackbaud Report Pulls Back the Curtain on Private School Web Navigation

Data from nearly 3,000 private schools reveals key website insights

Charleston, S.C. (January 27, 2015) – Blackbaud, Inc. (NASDAQ: BLKB), a leading global provider of software and services for the nonprofit, charitable giving and education communities, today announced the availability of a new complimentary report that reveals web navigation benchmarks from analyzing nearly 3,000 U.S. private schools’ websites.

“Our goal is to provide schools with data that has never been available before,” said Travis Warren, president of Blackbaud’s K12 Private Schools Group. “Web navigation is always changing, and this report provides a snapshot of the current state of private school websites. We want schools to take this information and assess their own approaches to web navigation.”

The report, which gives private schools a reference point as they consider their web navigation strategy, reveals the most common features found on the homepages of private school websites, including phone number, address, dropdowns, event listings and a news feed. It also provides readers with SEO best practices, including the most popular keywords being used, so schools can compare their current strategies with the rest of the industry.

Key data from the report includes:

  • 15 percent of private schools have “.com” in their domain name, with 73 percent using “.org”
  • 78 percent have websites that do not utilize responsive design
  • 40 percent of private school websites do not include a call to action
  • The primary call to action is “Request Information”
  • 68 percent of private school websites link to a Facebook page

For more information about Blackbaud’s K12 Private Schools Group, visit

About Blackbaud

Serving the nonprofit, charitable giving and education communities for more than 30 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to support more than 30,000 customers, including nonprofits, K12 private and higher education institutions, healthcare organizations, foundations and other charitable giving entities, and corporations. The company offers a full spectrum of cloud and on-premise solutions, and related services for organizations of all sizes, including nonprofit fundraising and relationship management, eMarketing, advocacy, accounting, payments and analytics, as well as grant management, corporate social responsibility, education and other solutions. Using Blackbaud technology, these organizations raise, invest, manage and award more than $100 billion each year. Recognized as a top company, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, the Netherlands, Ireland and the United Kingdom. For more information, visit

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