Blackbaud Newsroom

JustGiving Kickstarts 2023 London Marathon Fundraisers with £15,000 Donation

The leading fundraising platform, JustGiving, has announced that it will donate £5 to each of the first 3,000 JustGiving fundraising pages created for the 2023 London Marathon, equating to a total of £15,000. 

The move is to help London Marathon runners meet and exceed their targets and according to the platform, pages set up prior to the Christmas period go on to raise almost a third (31%) more than those created after Christmas. 

The news comes as the London Marathon ballot is announced and is expected to help fundraisers each generate a further £118 for their chosen charities.¹ 

During the 2022 London Marathon, fundraisers collectively raised over £37million in donations for over 1700 charities. 

The £5 donations will automatically be made to each of the fundraisers’ pages within seven days of the page being created. 

Pascale Harvie, President and General Manager at JustGiving said: “Our insight tells us that the earlier a page is created the more that fundraiser goes on to raise for their chosen charity. We know how hard our thousands of London Marathon fundraisers work to train and raise funds for the charities close to their hearts. We hope these donations help runners get inspired to share their training and fundraising journeys with their friends and families.”   

For terms and conditions visit: London Marathon 2023 £5 donation T & C’s  | JustGiving


Notes to Editors 
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¹ According to JustGiving data from 2022 

About JustGiving
JustGiving is the world’s most trusted platform for online giving. We help people raise money for the charities and people they care about the most. In 2000, began with one simple goal – to enable charities to receive donations online from anywhere in the world. Fast forward 22 years and over £5 billion has been raised for good causes in almost every single country in the world. JustGiving became part of Blackbaud, the world’s leading cloud software company powering social good, in 2017.

About Blackbaud
Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, higher education institutions, K–12 schools, healthcare organizations, faith communities, arts and cultural organizations, foundations, companies and individual change agents—Blackbaud connects and empowers organizations to increase their impact through cloud software, services, expertise and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility (CSR) and environmental, social and governance (ESG), school management, ticketing, grantmaking, financial management, payment processing and analytics. Serving the industry for more than four decades, Blackbaud is a remote-first company headquartered in Charleston, South Carolina, with operations in the United States, Australia, Canada, Costa Rica and the United Kingdom. For more information, visit or follow us on Twitter, LinkedIn, Instagram and Facebook.

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