everydayhero Increases Its Global Reach By Extending Fundraising Opportunities to Strava Athletes
Charleston, S.C. (December 15, 2015) – everydayheroTM, a Blackbaud, Inc. (NASDAQ: BLKB) company and innovative crowdfundraising platform, continues to enhance the fundraising landscape through its latest integration with Strava, a global leader in fitness tracking, providing millions the chance to easily integrate fitness and philanthropy.
everydayhero built its business around the important insight that when people give back, they donate more than just money; they donate their time, efforts and energy. Integrating with Strava provides a unique opportunity for fundraisers to share the physical efforts they are also giving in support of their favorite cause.
“The increase of individuals using technology to drive self-awareness by measuring all aspects of their daily lives and rapid uptake of wearable technologies are enabling greater insights into our personal health, wellbeing and performance,” said everydayhero’s Global Marketing Director, Simon Lockyer. “The collection of this data through fitness applications like Strava is a valuable fundraising tool as we have found that individuals who share their fitness efforts on their fundraising pages raise more for charity than those who don’t.”
Strava complements everydayhero’s existing integration with MapMyFitness. By integrating with two of the world’s most popular fitness tracking apps, it underscores the company’s commitment to make charitable giving easier, more enjoyable and a part of people’s everyday lives.
Serving the nonprofit, charitable giving and education communities for more than 30 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to support more than 30,000 customers, including nonprofits, K12 private and higher education institutions, healthcare organizations, foundations and other charitable giving entities, and corporations. The company offers a full spectrum of cloud and on-premise solutions, and related services for organizations of all sizes, including nonprofit fundraising and relationship management, eMarketing, advocacy, accounting, payments and analytics, as well as grant management, corporate social responsibility, education and other solutions. Using Blackbaud technology, these organizations raise, invest, manage and award more than $100 billion each year. Recognized as a top company, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, the Netherlands, Ireland and the United Kingdom. For more information, visit www.blackbaud.com.
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