Blackbaud Reports Most Successful #GivingTuesday Yet
Announces 52% year-over-year growth in U.S. online donations
with $39.6 million processed and new indicators of movement trajectory
Charleston, SC (December 2, 2015) – Blackbaud, Inc. (NASDAQ: BLKB), the leading provider of software and services for the global philanthropic community, today announced a 52% increase in online donations during #GivingTuesday compared to 2014. Based on more than 5,000 organizations that received at least one online donation, the company processed more than $39.6 million on #GivingTuesday 2015, which represented a significant amount of online donations made to charities in the United States.
“As a founding partner, we couldn’t be more thrilled about the generosity we saw from individuals and charitable giving organizations on #GivingTuesday,” said Rachel Hutchisson, vice president of Corporate Citizenship & Philanthropy at Blackbaud. “We’ve recorded an increase of 52% in online giving in the United States in comparison with 2014, with $39.6 million online donations and over 130 million emails processed through Blackbaud systems. Thanks to the momentum behind #GivingTuesday, a path has again been cleared for meaningful causes around the world to make a bigger impact on those they serve. We are humbled and honored to support such an important movement and want to thank everyone who participated in making this the most successful #GivingTuesday yet.”
U.S. Online Giving Grows on #GivingTuesday:
- Blackbaud’s data showed a 52% increase in online donations during #GivingTuesday compared to 2014
- Blackbaud processed more than $39.6 million on #GivingTuesday 2015, which represented a significant amount of online donations made to charities
- The average online gift was $137, up 6% from 2014
- Online donations tend to be larger than traditional direct mail gifts and #GivingTuesday donors also show this behavior
Big Volume and Big Gifts:
- There was a 42% increase in online transaction volume compared to 2014
- Blackbaud sent more than 130 million emails on behalf of nonprofit organizations
- There were multiple $50,000 online donations recorded
- The median gift amount above $1,000 was $2,500 – this continues a trend that Blackbaud has seen for years as affluent donors choose to give online in great numbers
#GivingTuesday Goes Mobile:
- 17% of online donations during #GivingTuesday were made on a mobile device – which was up from 13% in 2014
- Data shows a shift towards mobile giving during evening hours as donors engage on multiple screens
“The impressive year-over-year growth we’re seeing in online giving in the United States, coupled with the use of mobile, social, and emerging fundraising channels is a significant indicator of not only the trajectory of the #GivingTuesday movement, but also the increasing role that technology is playing for the cause-minded donor,” said Steve MacLaughlin, Blackbaud’s Director of Analytics.
For more information about Blackbaud and #GivingTuesday, visit www.Blackbaud.com/GivingTuesday.
Serving the nonprofit, charitable giving and education communities for more than 30 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to support more than 30,000 customers, including nonprofits, K12 private and higher education institutions, healthcare organizations, foundations and other charitable giving entities, and corporations. The company offers a full spectrum of cloud and on-premise solutions, and related services for organizations of all sizes, including nonprofit fundraising and relationship management, eMarketing, advocacy, accounting, payments and analytics, as well as grant management, corporate social responsibility, education and other solutions. Using Blackbaud technology, these organizations raise, invest, manage and award more than $100 billion each year. Recognized as a top company, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, the Netherlands, Ireland and the United Kingdom. For more information, visit www.blackbaud.com.
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud’s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.