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Blackbaud Delivers Powerful Wealth Analytics Tool for Luminate CRM Customers

Solutions Leader for the Global Philanthropic Community Announces One of the Most Significant Innovations Released for Luminate CRM to Date

Charleston, S.C. (April 05, 2016) — Blackbaud, Inc. (NASDAQ: BLKB), the leading provider of software and services for the global philanthropic community, today announced that Luminate CRM, a leading nonprofit fundraising and relationship management solution on the Salesforce platform, now offers Wealth Analytics, providing customers an enriched view of their donors’ giving potential for improved and focused fundraising efforts.

“We look forward to the benefits of having our constituent records automatically updated by wealth analytics in Luminate CRM. This update will provide a highly valuable view of our donors, enabling us to be more strategic in our approach to reach our donors, and further fund research and programs to fuel the fight against breast cancer,” said Emily Lesko, managing director, Operations and Strategy, Susan G. Komen. “Having this data automatically update in the system is more efficient and will allow us the opportunity to increase funding while not increasing manual efforts or costs.”

Blackbaud’s Wealth Analytics allows nonprofits to better identify supporters that have a higher capacity to give and engage them in the most appropriate ways to achieve their philanthropic goals. These data assets – Wealth Rating, Suggested Donor Type, Next Ask Amount, and Total Identified Assets – will be delivered automatically so that they can focus on more strategic endeavors and further advance their causes through optimal supporter engagement.

“Embedding Wealth Analytics in Luminate CRM is yet another example of the investment and innovation being made to bring even greater value to our customers,” said Chris Krackeler, Blackbaud’s general manager, Luminate CRM. “Organizations will be able to use these data assets to prioritize their efforts, and engage in a more meaningful and efficient way with their supporters. We expect they will see a lift in their fundraising opportunities and significantly improve the relationship and support from their donors.”

Luminate CRM customers can also access Wealth Analytics on their mobile devices. With mobile access, gift officers can search for donors and review their giving potential with Wealth Analytics to optimize their interactions. This, combined with the Find Nearby Donors feature released last year, will provide greater convenience to traveling fundraisers.

For more information about the new Wealth Analytics features in Luminate CRM, watch the introduction video or visit

About Blackbaud

Serving the worldwide philanthropic community for more than 30 years, Blackbaud (NASDAQ:BLKB) combines innovative software, services, and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to power the passions of approximately 35,000 clients, including nonprofits, K-12 private schools, higher education institutions, healthcare organizations, foundations and other charitable giving entities, and corporations.The company offers a full spectrum of cloud and on-premise solutions, as well as a resource network that empowers and connects organizations of all sizes. Blackbaud’s portfolio of software and services support nonprofit fundraising and relationship management, eMarketing, advocacy, accounting, payments and analytics, as well as grant management, corporate social responsibility, education. Using Blackbaud technology, these organizations raise, invest, manage, and award more than $100 billion each year. Recognized as a top company, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit

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Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding the introduction of new products and product features, as well as the expected benefits of the new products and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at or upon request from Blackbaud’s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.