Four Key Fundraising Personas: The Status of Canadian Fundraising 2025
Infographic
From performance, growth drivers, and sector opportunities to digital maturity and AI, the Blackbaud Institute’s Status of Canadian Fundraising 2025: A Benchmarking Report for the AI Era shares essential data on how fundraising is trending across Canada.
A statistical modelling technique revealed four distinct groups of nonprofit professionals, divided across two main variables: digital maturity and AI. Using a persona model, you can situate yourself and your organization within this quickly changing landscape to make better strategic decisions for your next tech investment.
You’ll get a detailed view of the four key personas:
- Optimistic Adopters: Digitally Mature AI Users
- Open-Minded Attempters: Digitally Average AI Users
- Tentative Testers: Digitally Limited AI Users
- Hesitators: Do Not Use AI
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