Supporters In Sight
A Look at Direct Marketing Personas
Is your direct marketing strategy tailored to your supporters?
Direct marketing is all about identifying your core audiences, reaching them where they are, and delivering messages that resonate with them to cultivate robust, long-term relationships that deliver repeated donations over time. In this report, you’ll discover:
Seven broad donor personas to target for greater direct marketing ROI Key demo
Key demographic and inclination indicators that you can use to segment your donors
The channel(s) each persona prefers to use
Example messages that inspire each persona
Breakdowns of probable donor actions by channel of acquisition
Include these seven donor persona models in your organization’s strategy today to create a more complete picture of your supporters and optimize your fundraising.
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