As the Canadian Cancer Society responded to new conditions imposed by the pandemic, they faced the challenge of preserving the positive experience associated with their well known partnership event the CIBC Run for the Cure. They converted to a successful virtual fundraising event, relying on trusted Blackbaud solutions and evolving the experience by offering their participants custom avatar tools provided by Blackbaud partner Charity Dynamics. More than a third of participants adopted the new Boundless Motion™ avatars—and those active fundraisers who did raised 4.5 to nearly 6 times more for the cause.
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