National Baseball Hall of Fame

The National Baseball Hall of Fame and Museum Triples Membership with Blackbaud’s Arts and Cultural Solution

Since 1939, the National Baseball Hall of Fame and Museum in Cooperstown, New York, has been preserving the history of America’s favourite pastime and connecting generations through exhibits, events, and educational programs

Challenge

Every year, the National Baseball Hall of Fame and Museum is visited by more than 325,000 fans and has a growing membership of more than 30,000. Keeping track of all these visits and ensuring that members received the attention they needed was a daunting task. The staff at the National Baseball Hall of Fame and Museum struggled to get a holistic view of supporters because of their inefficient donor management and accounting systems.

Solution

The organization implemented Blackbaud’s Arts and Cultural Solution™, including The Raiser’s Edge®, The Financial Edge™, and The Patron Edge®, and they used Blackbaud Analytics™ services to find a new prospect pool.

Results

Staff members across all offices now have the same view of a supporter, whether that person is a member, a donor, a program participant, or if he or she interacts with the organization on multiple levels. With the integrated solution, the National Baseball Hall of Fame has grown its membership base from fewer than 10,000 to more than 30,000. Plus, its direct mail fundraising response rates have improved by 56 percent, and the average gift size increased by 52 percent.

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