Discovery Place Increases Membership Revenue Using The Patron Edge

Discovery Place, Inc. is a private 501©(3) not-for-profit education organization dedicated to inspiring exploration of the natural and social world through extraordinary exhibits and educational programs that inform, challenge and engage audiences of all ages. Discovery Place, Inc. operates Discovery Place, Charlotte Nature Museum and Discovery Place KIDS.


Discovery Place’s ticketing software was old and no longer going to be supported by the company.

The software lacked sufficient reporting and tracking capabilities and couldn’t deliver the information Discovery Place needed to make good business decisions, understand its members, or track attendance.

Effective membership management was also insufficient; therefore, the organization was unable to effectively determine which members visited and how often.

Finally, ticket discounts had to be manually selected at the admissions counter, leaving room for error which made it difficult to accurately determine the usage and effectiveness of ticket discounts.


Discovery Place selected Blackbaud’s The Patron Edge for a number of reasons.

The Patron’s Edge would integrate with its existing database, The Raiser’s Edge and its financial application, The Financial Edge.

The Patron Edge was strong in membership management and could track attendance based on membership number giving the organization a deeper understanding of each member’s activity.

The Patron Edge has the ability to customize discounts by program, ticket type, time and more.

With The Patron Edge Online, Discovery Place is able to effectively handle the increase attendance volume, especially when featuring large, high traffic exhibits.


With data gathered using The Patron Edge, Discovery Place has been able to better understand member behavior and expects membership revenue to increase significantly as a result.

The integration between The Patron Edge and The Raiser’s Edge ensures more accurate member data. The development team can view member behavior to encourage renewal and further steward constituents.

The data, such as discount usage, is also used by Discovery Place’s marketing staff to determine campaign effectiveness.

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