Solutions for Public Broadcasting Fundraising and Membership Management Software

To continue to serve your community with quality public service media, you and your staff need to do more with less. Your station needs to generate more pledges for support and to succeed you’ll need better, smarter tools. Discover how our solutions can help.

Public Broadcasting at a Glance:

Engage Supporters for a Lifetime

Every contact you make with your supporters is a step along your journey together – a journey that should last a lifetime. And because every contact matters, you need today’s best technology to give you a holistic view of all your supporter information – accessible from a single, secure platform.

Blackbaud constituent management systems such as Blackbaud CRM, The Raiser’s Edge, and eTapestry empower everyone at your station to connect with your supporters in more meaningful ways – by creating a single source of data. The result? Increasing participation, engagement, membership, stewardship, and pledges – and ultimately developing lifelong supporter advocates. Learn more about Blackbaud’s CRM solutions


Target appeals to maximize results

Effective modelling segmentation and wealth screening is essential for identifying your best major and planned giving prospects. Successfully finding and nurturing potential major donors are key steps toward winning significant gifts that will strengthen your station.

With analytics and data enrichment services, you can rest assured that your efforts will maximize results by identifying individuals with the greatest resources and likelihood to give.

Learn more about Target Analytics solutions for Public Broadcasting


Benchmark with peer stations

Learn from the best with donorCentrics™ Performance Benchmarking Service.

Learn more about donorCentrics Performance Benchmarking Service


Successful Online Fundraising

The Internet offers many ways to communicate with your members and other potential supporters — emarketing & advocacy, dynamic website content, private social networks, peer-to-peer fundraising, online giving, and more. We have a proven track record of helping nonprofits make use of the Internet. In fact, Blackbaud customers experienced a YOY growth of 34.5% for online fundraising in 2010 as compared to the industry average of 20%. They also average $145 per online gift, compared to an industry standard of $62. Find out how we can help you connect with you supporters in more meaningful ways throughout their entire lifecycle by fully integrating interactive solutions with fundraising and CRM solutions.

The Blackbaud Index

Curious to know how others are performing? View the Blackbaud Index of Online Giving, to view the moving average of year-over-year percent changes in revenue. The Index represents the most comprehensive and timely sources of charitable giving available. Learn more


Enhance Your Staff

Let us help you manage your marketing campaigns. Blackbaud Data Management Services, Blackbaud’s service bureau, coordinates and executes recurring campaign operations on your behalf, freeing staff to work on other mission-critical initiatives. Learn more >


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