St. Louis Public Library Foundation

St. Louis Public Library Foundation Relies on eTapestry to Establish Systematized Fundraising Procedures

The St. Louis Public Library Foundation’s mission is two-fold: conduct a major capital campaign to support the renovation of the Central Library created by American architect Cass Gilbert and built in 1912, and support the Library's programs and services by fundraising and building relationships with others who share a passion for the Library's work. In addition, the Foundation operates the Library's membership program, the FRIENDS of the St. Louis Public Library.

Challenge

  • First organized by the Board of Directors of the St. Louis Public Library in 1989, the Foundation was reorganized in 2003 and given the charge to increase private sector support to benefit the growing needs of the Library.
  • After the Foundation was reorganized, the new president was tasked with revamping the organization to make it more effective and better serve its mission.
  • The Foundation had no formal database system in place and no organized, consistent manner of tracking donations.
  • Without a constituent relationship management system, the Foundation was not effective enough at raising funds to support the Library.

Solution

  • After researching several options, the president concluded that eTapestry was the best fit for their type and size organization, as well as for the direction they wanted to take the Foundation.
  • eTapestry allows the Foundation to systematize fundraising, track donations, and manage donors and prospects. The system will be able to grow along with the organization.
  • The Foundation also chose eCommerce for eTapestry to enable and enhance online fundraising. eCommerce allows the Foundation to set up pages for the Library's different funds, including pages for the tribute fund, the capital campaign, and the membership program, FRIENDS of the St. Louis Public Library.

Results

  • Since implementing eTapestry, the Foundation now has approximately 6,000 records in the database. Previously, staff could not accurately gauge donor records as there was no system in place.
  • eTapestry allows staff to look on an individual donor level, as well as a big picture level. Staff can pay attention to specific donor details to create a personalized experience, and also make strategic decisions regarding their fundraising procedures and programs.
  • With the standard reports in eTapestry, staff are able to save significant time that instead can be spent focussing their attention on the Foundation's overall mission.

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