Beloit Health System Foundation

Beloit Health System Foundation Launches Innovative Programs to Engage Donors; Uses Target Analytics To Drive Growth

Beloit Health System Foundation is an independent nonprofit that raises money in support of Beloit Memorial Hospital, a 124-bed community hospital in Wisconsin, which serves a local population of approximately 200,000.

The Foundation’s mission is to develop, manage, and distribute gifts to assist the hospital in providing excellent healthcare. The money it raises helps pay for facility renovation and expansion, hospital programs and services, and continuing education for staff.

During the past decade, as funding sources shifted and the economy embarked on a downward spiral, Beloit Health System Foundation realigned its strategies to better focus on individual donors and their connection to the hospital’s mission. ProspectPoint, Target Analytics’ fundraising modelling service which analyzes a database of donors and provides a targeted plan for cultivating support, became important to the organization (Beloit has regularly used many types of ProspectPoint models, including: Annual Giving Likelihood, Major Giving Likelihood, Planned Giving Likelihood, and Target Gift Range).

Challenge

After relying on special events and a shrinking pool of local corporate funding for many years, Beloit Memorial Hospital Foundation wanted to develop an integrated fundraising campaign and increase its focus on individual donors.

Solution

Beloit Memorial Hospital Foundation chose ProspectPoint™, Blackbaud Analytics’ custom modelling service, to analyze the donors in its database and provide a targeted plan for cultivating support.

Results

Blackbaud Analytics used gift and demographic data stored in The Raiser’s Edge® to develop a custom model that would identify those people most likely to support Beloit Memorial Hospital Foundation and increased the quantity of high-quality prospects on the Foundation’s prospect list to five times its original size. By immediately applying the ProspectPoint results, the foundation increased its annual end-of-year campaign by 17 percent.

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