University of North Florida

University of North Florida Uses Target Analytics™ To Drive New Focus on Alumni Giving

The University of North Florida (UNF) is a comprehensive public urban university whose mission is to educate students through a broad array of undergraduate and select graduate programs. Established in 1972, UNF quickly grew from a small two-year institution to a four-year university with 14,120 students and 38,000 alumni.

Challenge

Although the University had captured basic details on its 38,000 alumni, development staff did not have enough information to easily target their cultivation efforts and turn a natural affinity with the school into a long-term commitment to give.

Solution

The University of North Florida chose ProspectPoint™, Target Analytics’ custom modelling service, to analyze its 38,000 alumni records and provide a targeted plan for cultivating support.

Results

By using ProspectPoint™ UNF was able to immediately begin building relationships with its best alumni prospects and target its planned giving outreach. It generated a $100,000 donation from a new donor and a $250,000 planned gift, and UNF continues to deploy the ProspectPoint results to turn graduates into lifelong donors.

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