University of Virginia

Blackbaud Helps Drive Alumni Engagement for the University of Virginia

Founded by Thomas Jefferson in 1819, the University of Virginia sustains the ideal of developing, through education, leaders who are well prepared to help shape the future of the nation. The University is public, while nourished by the strong support of its alumni. It is also selective; the students who attend have been chosen because they show the exceptional promise Jefferson envisioned.

Challenge

  • The University of Virginia depends more than ever on the generosity of its alumni.
  • The University is committed to creating a strong and collaborative alumni engagement program.
  • To help meet that goal, the University decided to launch a new alumni website.

Solution

  • UVA selected Blackbaud’s Alumni Center to develop and launch the HoosOnline alumni directory and engagement center.
  • Blackbaud’s Alumni Center enabled the University to create and deliver customized online information, event registration,
  • and email campaigns.
  • The Center included an alumni directory, career networking, and lifetime email forwarding.

Results

  • More than 16,000 alumni have updated their postal addresses using the Alumni Center.
  • More than 14,000 alumni have updated their email addresses.
  • More than 6,000 alumni have updated their employment information.
  • More than one million email messages have been sent.

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