Allison Van Diest, Sr. Product Marketing Manager

Focus Areas

Email Marketing, Website Strategy, Online Fundraising

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Published Articles

The Right Message, The Right People, The Right Time
Ideas that work - Growing your website
Ideas that work - Making the most of email marketing
Beyond the Basics - Taking 5 Website Staples to the Next Level
Nonprofits’ Next Step Forward on the Internet
Non Profit e-Marketing

About Allison

Allison has been a marketing professional for more than a decade. Over the course of her career, she has made the transition from marketing “artist” to marketing “scientist” by uncovering ways to measure the impact of marketing in the organizations she has served. Recently, Allison has been involved in marketing Blackbaud Internet Solutions division, which provides Internet solutions and marketing strategy and creative assistance to a wide variety of nonprofit customers. She holds a bachelor’s degree in English from Florida State University and a master’s degree in business from The Citadel.

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