Swim Across America

Swim Across America Connects Constituents and Creates Consistent Branding with Blackbaud NetCommunity

Swim Across America is dedicated to raising money and awareness for cancer research, prevention and treatment through swimming-related events. With the help of hundreds of volunteers nationwide and past and current Olympians, Swim Across America is helping find a cure for cancer through athleticism, community outreach and direct service. Close to 2,000 swimmers, ranging in ages from seven to 78, participate on an annual basis in Swim Across America events. To date, Swim Across America has raised over $25 million for cancer research, prevention and treatment.

Challenge

  • Swim Across America was growing exponentially and needed a data-base solution that would meet its expanding needs.
  • Each local chapter was maintaining and updating its website and Swim Across America wanted a website management solution to develop a consistent, national image.

Solution

  • The organization chose The Raiser’s Edge as a database solution and Blackbaud® NetCommunity for website management.
  • With the multiple facility management functionality, Swim Across America is able to provide local organizations with the ability to maintain its site while maintaining a consistent look nationwide.

Results

  • Swim Across America’s online giving has increased by 20 percent and 59 percent of their total contributions now come through Blackbaud NetCommunity.
  • With the integration of their online and offline databases, Swim Across America is able to save time, better gauge organizational success, and better understand the interactions between the organization and its supporters.

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