Erlanger Health System Foundations

Erlanger Health System Foundations Raise More Money and Better Understand Their Constituents Using Blackbaud Products

Erlanger Health System is a nonprofit, academic teaching centre affiliated with the University of Tennessee College of Medicine. With a history that dates back more than a century, Erlanger is recognized as one of the nation's finest public hospitals and a leader in healthcare. Each year, more than a quarter of a million people are treated by the team of healthcare professionals who are part of Erlanger.

Erlanger Health System Foundations advance medical excellence through investments in technology, clinical programs, medical education, research, and facilities. They cultivate philanthropic partnerships to foster medical excellence to meet the unique needs of children and families within their communities.

Challenge

By late 2010, Erlanger Foundations concluded that their online event fundraising software was not delivering. Event participants were unhappy with the front-end usability and functionality, while staff were frustrated by its inability to accurately convert online event donations raised into The Raiser’s Edge.

Additionally, Erlanger Foundations' online presence was limited, as the Foundations' pages were buried within the entire Erlanger Health System website. The Foundations were unable to conveniently solicit donations or use the site to educate constituents on the website, and needed to better establish the Foundations as the fundraising support arm for Erlanger Health System.

In order to best serve the needs of constituents, deliver a positive and rewarding experience to event participants, and better serve their mission, the Foundations determined that a new online presence and events system was necessary.

Solution

To support their three annual fundraising events, work with the Foundations' supporter management system (The Raiser’s Edge), and give event participants the tools needed to be successful fundraisers, Erlanger Foundations selected Blackbaud’s Friends Asking Friends.

The Foundations selected Friends Asking Friends — one of the most well-known and affordable online event tools — to provide the information, functionality, and ease of use participants want.

Additionally, the Foundations selected Blackbaud NetCommunity Grow to build and manage their own website, and to benefit from the strategic services from Blackbaud that help the Foundations easily navigate design and content updates.

Results

With Friends Asking Friends and NetCommunity Grow, Erlanger Foundations have grown their online giving, event fundraising, and event participation.

In 2012, the Foundations' Dragon Boats fundraiser raised 37 percent more than in 2011. Online donations for this event increased 38 percent in 2012 from $46,823 to $64,766.

In 2012, total online donations for the Foundations' Jack’s Chattanoggins fundraiser increased 68 percent from $11,175 in 2011 to $18,722 in 2012. The average online donation for this event increased 30 percent from $38 in 2011 to $49 in 2012.

Perhaps most importantly, by combining The Raiser’s Edge, NetCommunity Grow, and Friends Asking Friends, Erlanger Foundations have been able to capture more (and more accurate!) data that can be used for reporting and strategic planning.

“The combination of The Raiser’s Edge, NetCommunity Grow, and Friends Asking Friends is perfect for our organization and will help us move our fundraising forward. Between the data we get on our constituents from NetCommunity Grow and Friends Asking Friends, I am able to get a better understanding of what interests our donors. This is vital to our success.”

— Ali Dunn, Annual Giving Director, Erlanger Health System Foundations

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