npEXPERTS: Marketing Insights & Online Fundraising Ideas for Nonprofit Organizations

Connect with supporters, activate donors, and fundraise online.

Nonprofit experts share their extensive knowledge and expertise in online marketing and fundraising ideas for nonprofit organizations, email communication, social media, mobile engagement, and much more.

npEXPERTS: fundraising ideas from the pros

FREE Webinars Packed with Marketing & Fundraising Tips

npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live. Register for upcoming webinars by npEXPERTS.

Listen to previous recording and download slides!


Fundraising Ideas & TIps from the Experts

What’s Inside npEXPERTS

Foreword by Frank Barry

Social Media

  • 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter
  • 6 Specific Challenges Online Fundraisers Should Consider When Using Facebook by John Haydon
  • Three Ways to Use Social Media in Your Next Campaign by Amy Sample Ward
  • Social Media and Its Relationship with Online Fundraising by Carie Lewis

Email Marketing

  • The Science of Email by Steve MacLaughlin
  • Speak to the Inner Angel, Not the Inner Bookkeeper by Kivi Leroux Miller
  • Want to Raise Money Online? Don’t Forget about Email By Farra Trompeter
  • Nonprofits + Internet = People Inspiring People by Ted Hart, ACFRE


  • Getting Personal with Mobile Optimization by Ben Wong
  • Mobile Fundraising by Jeff Patrick

Peer-to-Peer Fundraising

  • Expanding Beyond the Fundraising Event by Robyn Mendez
  • Think High-Tech / High-Touch to Optimize Peer-to-Peer Fundraising by David Hessekiel
  • Convert Peer-to-Peer Donors into Recurring Online Donors by Jono Smith
  • Peer-to-Peer Fundraising IS a Social Medium by Donna Wilkins

Integrated Marketing

  • Integrated Marketing: Yesterday and Today by Dennis McCarthy
  • Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications? by Marc A. Pitman
  • Integrated Marketing and Online Fundraising by Roger M. Craver
  • Online Fundraising by Scott Pearl
  • Improving Direct Marketing Response with Online Advertising by Richard Becker

Meet the Authors of npEXPERTS

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