Nonprofit Industry Research

Industry Research at a Glance:

Latest Nonprofit Research

The Next Generation of American Giving

Do you know what generation of donors contribute a majority of your organization’s funds? If you’re spending too much effort trying to reach Millennials via social media and relegating Baby Boomers to direct mail only, you’ll want to re-think your mix of fundraising and engagement channels. Discover the right balance of online and offline communication (for all generations!), find out how your supporters in each generation want to be engaged, learn about exciting new fundraising trends, and make sure you’re offering both traditional and digital ways for donors to give to your organization.

Online Marketing Benchmark Study for Nonprofits

How do you set appropriate and reasonable expectations for online engagement with your supporters? Blackbaud’s Online Marketing Benchmark Study for Nonprofits provides you a way to compare your work to last year’s performance, as well as to the work of your peers. Download the full report, read the tip sheet, and attend the webinars for the Study and learn great tips for improving your online marketing and fundraising.

2012 Peer-to-Peer Event Fundraising Benchmark Study

Whether you need better ways to measure or compare the success of your existing event or want to strategically add a new event to your fundraising mix, understanding how different types of events perform is critical to maximizing success. The 2012 Peer-to-Peer Event Fundraising Benchmark Study is a starting point to help you identify the key tools and metrics to make more confident, data-driven decisions about your event fundraising programs.

2012 Charitable Giving Report

The Charitable Giving Report features key statistics including year-over-year changes in giving both online and offline — by nonprofit size and sub-sector. It draws from The Blackbaud Index, which tracks $8 billion in US-based charitable giving on a monthly basis. It can bring you valuable fundraising insights to help you create a successful 2013.

The Blackbaud Index

The Blackbaud Index brings you the most up-to-date information on charitable giving today. Tracking approximately $8 billion in US-based charitable giving, the Index is updated on the first of each month and is based on year-over-year percent changes. Featuring overall and online giving, the Index can be viewed by size and subsets of the nonprofit industry.

2012 State of the Nonprofit Industry

Through a broad-reaching survey, Blackbaud asked over 1,500 nonprofits in nine countries to share their current strategies as well as changes they anticipate in the coming years. This extensive study looks at nonprofit challenges, fundraising trends and use of mobile technologies across the nonprofit sector.

Donor Perspectives

In this study, Donor Perspectives: An Investigation into What Drives Your Donors to Give, Blackbaud surveyed donors to shed light on what drives their giving behaviour. The report seeks to help nonprofits maximize their strategy, increase gifts, reach new audiences, and retain current donors.

2011 donorCentrics Internet and Multichannel Giving Benchmark Report

The 2011 donorCentrics Internet and Multichannel Giving Benchmark Report is the third publication of the ongoing Target Analytics Internet Giving Benchmarking study, which has been analyzing giving data from major North American nonprofits since 2006. This year’s analysis covers 15.6 million donors and more than $1.16 billion dollars in revenue.

Index of National Fundraising Performance

The Target Analytics Index of National Fundraising Performance analyzes direct marketing giving for many of the largest non-profit organizations in the country, and is updated on a quarterly basis.

Index of Higher Education Fundraising Performance

The Target Analytics Index of Higher Education Fundraising Performance is conducted annually as part of the donorCentrics™ Collaborative Benchmarking service, and summarizes the annual fund key performance indicators for the higher education sector.

Peer-to-Peer Event Fundraising Consumer Survey

In 2011, Blackbaud and the Run Walk Ride Fundraising Council conducted an online survey of individuals who have participated in at least one walk, ride, or run event in the last two years.

Past Research


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