Control Your Fundraising Campaigns and Improve the Constituent Experience

Whether you’re planning a campaign, budgeting, or executing on a particular marketing strategy, Blackbaud’s marketing solutions can ensure the success of your organization’s communication plan. Blackbaud Direct Marketing technology, data services, and analytic models allow nonprofits to sustain end-to-end business process support — from acquisition to cultivation to stewardship.

Direct Marketing at a Glance:

One Nonprofit Direct Marketing Solution

Blackbaud Direct Marketing software will integrate your direct marketing campaigns with your constituent information, so you can plan and set budgets, identify and target high-performing donor segments, get a single view of marketing activities, and see real-time performance results. Learn more >


Let Us Help You

Get the most out of our expertise: let us help you manage your marketing campaigns. Blackbaud Data Management Services, Blackbaud’s service bureau, coordinates and executes recurring campaign operations on your behalf, freeing up your staff to work on other mission-critical initiatives. Learn more >


Data Enrichment Services Provide a Helping Hand.

Getting the most from your database requires a commitment to data quality, knowledge of best practices, and powerful information to profile your constituents. Our data enrichment services keep your data clean, accurate, and bursting at the seams with supporter insights.Learn more about Data Enrichment Services >


Combine data sources efficiently and easily

Fundraising campaigns start with quality data – better data now means better results later. Blackbaud’s merge/purge and data hygiene services deliver added value by helping you maximize your dollars and improve response rates. Our advanced duplicate detection software in combination with Blackbaud’s unparalleled expertise allows you to optimize campaign list processing. Learn more about Merge/Purge Services


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