YMCA of Greater Charlotte

YMCA of Greater Charlotte Uses The Raiser’s Edge® to Surpass its $50 Million Campaign Goal

YMCA of Greater Charlotte serves one of every six individuals in its service area with educational and recreational programs that foster growth in spirit, mind, and body. The local association serves more than 180,000 members, and thousands more participate in its programs each year.

Challenge

On the brink of their biggest fundraising campaign in history, staff members at the YMCA of Greater Charlotte knew they needed to replace their obsolete software system. Extracting simple information about their supporters was extremely difficult, and it was impossible for staff members to get an overall picture of the association’s finances, deterring them from applying for grants.

Solution

In planning for the fundraising campaign, the organization focused on finding a technology solution that would allow it to handle the campaign’s complex donor management and strict reporting requirements. After reviewing several other technology providers and working with a team of consultants, the YMCA selected The Raiser’s Edge to help reach its goal of raising $50 million.

Results

Staff members got up and running on The Raiser’s Edge in less than 10 months. By being able to adhere to complex reporting requirements, the YMCA of Greater Charlotte received a Kresge Foundation challenge grant of $800,000, which was designed to leverage additional support. The organization topped its $50 million goal by almost $7 million and received the 2007 Excellence in Fundraising Award.

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