The Salvation Army Southern Territory

The Salvation Army Southern Territory uses Blackbaud Enterprise CRM™ to share cross-division information, facilitate improved reporting, and streamline operations

The Salvation Army has been supporting those in need in Christ's name without discrimination for 128 years in the United States. Nearly 29 million Americans received assistance from The Salvation Army during 2007 through a broad array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children. About 83 cents of every dollar raised is used to support those services in 5,000 communities nationwide. For more information, visit


  • The Salvation Army Southern Territory found its development efforts were restricted by disparate and cumbersome databases. For example, executive-level views were augmented manually to add missing information and financial and fundraising reporting required manual processes and consumed valuable staff time.
  • To plan for the future, their team needed advanced reporting capabilities that would allow them to measure impact and track progress.
  • Although The Salvation Army Southern Territory is a recognized leader in raising support to expand its mission, the Territory was faced with the tough job of bridging the gap between donations and the rising demand for services in the economic downturn.


The Salvation Army Southern Territory chose Blackbaud’s Enterprise CRM on the Infinity platform because it was the only solution that could help them meet their goals to:

  • Formulate and execute strategic, integrated multi-channel marketing campaigns by increasing data management capabilities.
  • Distribute executive reporting on key performance indicators, robust data exchange through an open web services API, and automate batch processes for rapid processing and data integrity protection.
  • Integrate with other key functionality for The Salvation Army including disaster recovery. 


  • The new Infinity Platform will enable the Salvation Army Southern Territory to quickly change information and explore new ways to connect with new donors.
  • The Salvation Army Southern Territory will use the open platform to easily move data out of or into other vehicles and other data points into one accessible location.
  • With Blackbaud Enterprise CRM, The Salvation Army Southern Territory will be able to achieve a single 360-degree view of constituent activity, empower end users’ data access and reporting capabilities, and improve transparency and coordination.
  • The Salvation Army Southern Territory will use Blackbaud Enterprise CRM to integrate its disaster relief system and quickly find responders that are available across the Territory, improving the speed and impact of its disaster relief response.

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