American Red Cross Greater Palm Beach

Blackbaud® NetCommunity™ Helps American Red Cross Greater Palm Beach Raise More Money and Increase Event Registrations Online

The American Red Cross (ARC), a humanitarian organization led by volunteers and guided by its Congressional Charter and the Fundamental Principles of the International Red Cross Movement, provides relief to victims of disasters and helps people prevent, prepare for, and respond to emergencies.

Challenge

  • Replace its clunky old content management system that lacked both in both functionality and usability.
  • Find a solution that would allow it to accept online donations or event registrations.
  • Provide its constituents a site that was useful and informative.

Solution

  • The Greater Palm Beach ARC chose Blackbaud® NetCommunity™ because it provided the usability and functionality the chapter desired.
  • Blackbaud NetCommunity also seamlessly integrates with the organization’s database, The Raiser’s Edge®, giving the organization a more complete view of constituent interactions.
  • With Blackbaud NetCommunity, ARC Greater Palm Beach has been able to create a website that is dynamic and includes the convenience of online donations and event registrations.

Results

  • Since implementing Blackbaud NetCommunity, the chapter has collected $53,367.85 in online donations.
  • Online event registration has increased 67 percent.
  • The chapter has been able to streamline processes and save approximately four hours a week.

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