A Holistic View of Constituents Helps Imagination Stage Increase Ticket Sales and Online Donations

Imagination Stage is the largest and most respected multi-disciplinary arts organizations for young people on the East Coast, and the third largest theatre for children in the United States. The organization offers a year-round season of professional shows, after-school programs and summer camps for ages 1-18, and arts-integration professional development training for teachers, students, schools and families. All programs are informed by the core belief in making the arts inclusive and accessible to all children, regardless of their physical, cognitive or financial status.

Challenge

Imagination Stage was using its CRM system to track ticket sales, but it didn’t efficiently track donors or have the ability to manage class registrations.

The organization needed a system to more effectively track constituent giving history, class registration, and ticketing history.

With a large 400-person stage and a smaller stage, it was essential for Imagination Stage to have a robust ticketing solution that would integrate with its CRM system.

Solution

Imagination Stage selected Blackbaud’s The Raiser’s Edge and The Patron Edge to have a more unified view of constituents and better track both donors and patrons.

With the Raiser’s Edge and The Patron Edge, Imagination Stage is able to see a complete view of constituent interaction and segment its constituent base by giving level, shows attended, classes attended and giving history.

With The Patron Edge Online, Imagination Stage can provide attendees the ability to pick their own seats conveniently online.

Results

Individual donations have increased 100 percent in three years, even during the economic downturn.

The ability to “round up” during subscription purchases has enabled Imagination Stage’s scholarship fund to exceed its fundraising goals every season since installation of The Patron Edge

Transitioned many physical box office purchases to online, increasing efficiency and enabling box office staff to contribute to additional projects and tasks.

Enable Imagination Stage to effectively identify and reward their most loyal patrons through effective reporting of donations and ticket purchases.

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