Cape Cod Symphony Orchestra

Cape Cod Symphony Orchestra Dramatically Boosts Online Ticket Sales with The Patron Edge Online

The Cape Cod Symphony Orchestra is one of the largest professional orchestras in Massachusetts. With a reputation for blending innovation with accessibility, the Cape Cod Symphony Orchestra combines a polished, professional standing ensemble with world-class soloists and featured artists in compelling programs that have entertained and inspired both Cape Cod residents and vacationers for nearly 50 years.

Challenge

  • Cape Cod Symphony Orchestra wasn’t happy with the support it was receiving from its previous vendor. It would take days for someone to respond and glitches that existed for years were never addressed or updated.
  • The process by which patrons could request seats online was cumbersome, outdated, and time-consuming.
  • The box office would have to process every online ticket request later based on faxes that would come in via email.
  • Patrons could not view the hall or choose their own seats in real time.
  • It took far too much time to share and clean information between the patron sales system and the database, The Raiser’s Edge.

Solution

  • The Symphony had been using The Raiser’s Edge for 13 years and was happy with the support and updates provided by Blackbaud.
  • The Patron Edge Online for Reserved Seating enables the organization to give patrons the ability to choose their seats conveniently, online, and in real time. This eliminates the cumbersome process of manually entering requests and assigning seats.
  • Payments are entered and processed immediately and the Symphony can sell packages, all online.
  • Finally, The Patron Edge integrates with The Raiser’s Edge for streamlined data sharing between the box office and the development office.

Results

  • Online sales surge: In the first year using The Patron Edge, Internet orders increased 284 percent, from 380 to 1,468.
  • More (and better) data: The database of patrons has increased by 5,000 names each year since implementing The Patron Edge.
  • The gift of time: During a concert week, The Patron Edge Online for Reserved Seating can save the box office approximately fifteen hours of work each week of returning and processing phone orders

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