Helen Woodward Animal Centre

Helen Woodward Animal Centre Beefs Up its Fundraisers with Sphere® Email Communications

Helen Woodward Animal Centre is a unique, private, nonprofit organization dedicated to saving the lives of animals and enriching the lives of people. For more than 30 years, the no-kill Centre has provided humane care and adoption for orphaned animals, as well as animal-centred educational and therapeutic programs for people. The Centre is a dynamic, evolving institution that is an agent of change for the animal welfare world. Not only is the Centre operating innovative and beneficial programs for animals and people, but it also teaches others around the world how to successfully market and promote their programs and stop the senseless death of thousands of animals.

Challenge

The Helen Woodward Animal Centre holds two of their main fundraising events on Sphere each year. The events hadn’t seen the year after year growth as the organization wanted.

Helen Woodward Animal Centre wanted to explore new avenues that they hadn’t tried before to promote both their Surf-Dog-A-Thon, as well as their Puppy Love Run.

Solution

Helen Woodward Animal Centre decided to purchase Sphere® Email Communication, and create a best practices campaign around their events.

Results

After using the email communications, in conjunction with other marketing tactics, the Surf-Dog-A-Thon saw a significant increase in donations in 2010.

Donation revenue from The Puppy Love Run increased 171 percent in 2011.

Helen Woodward plans to continue incorporating an email campaign around their events and will continue to strategize new email campaigns to keep their donor base engaged with the organization.

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