Overview of Nonprofit Benchmarking

Transform transactional information in your database into a plan of action for future success. Assess key performance metrics to evaluate your past strategies and identify growth opportunities. Benchmark with peers to learn best practices from leading nonprofits.

donorCentrics products and services include comprehensive reports which use the latest data visualization techniques to bring your data to life; innovative interactive applications and dashboards; strategic consulting services; and collaborative benchmarking workshops. donorCentrics provides an accurate framework for performance assessment and an unbiased, standardized platform for peer-to-peer benchmarking and collaboration.


donorCentrics at a Glance:

donorCentrics Performance Benchmarking Service for Best Practices in Fundraising

donorCentrics Collaborative Benchmarking helps nonprofits assess past strategies and identify opportunities for growth. The service includes a series of comprehensive performance analysis reports and an innovative benchmarking workshop where participants share their best practices in fundraising. donorCentrics metrics are based on historical transactional information and are standardized across organizations to provide the most accurate, unbiased comparative performance information available today. There are direct marketing benchmarking groups based on market, sector, mission, and organization size, and specialty benchmarking groups that focus on key fundraising areas such as events, premiums, online/digital marketing, and recurring giving.

Learn more about donorCentrics Collaborative Performance Benchmarking Service.


donorCentrics Explorer

donorCentrics Explorer is an interactive analytic application for detailed evaluation of donor giving trends and fundraising program performance. The Explorer provides fast query access to a Target Analytics-hosted database of key donor behaviour and revenue metrics .It is a popular add-on to our donorCentrics benchmarking service, extending the core analysis with custom analytic dimensions for additional power and flexibility. The Explorer database is often updated on a frequent basis, providing continuous program assessment throughout the year.

Learn more about donorCentrics Explorer


donorCentrics Scenario Builders

No one can predict the future with perfect accuracy, but Scenario Builder from Target Analytics can help you easily construct reliable multi-year forecasts based on actual past performance data. These web-based, interactive forecasting and exploration tools are an add-on to the donorCentrics reporting service.


E-Participation Site for Regional, National, and International Organizations

E-Participation Site for Public Broadcasting

E-Participation Site for Higher Education

donorCentrics e-Participation Site

To begin your participation:

  1. Contact your account manager to sign up. (If you don't have an account manager or you are not sure who to contact, please email
  2. Fax your signed contract to 617.354.0895.
  3. Enter your E-Participation Site to complete your surveys by clicking on the relevant link below. (You will receive your username and password by mail.)
    E-Participation Site for Regional, National, and International Organizations
    E-Participation Site for Public Broadcasting
    E-Participation Site for Higher Education
  4. Submit your data to Target Analytics via encrypted FTP. (Click here to read more about instructions and data specifications.)

Please contact our Target Analytics support hotline at 617.583.8576 or if you have any questions.

We look forward to working with you!


Call Us


Our award-winning support team & sales representatives are standing by to help!

contact a specialist now: 1.877.255.2221 – option 1

Chat Now


Chat with our experienced staff to receive help right away.

Connect With Us Online


Subscribe to our feeds; friend us on Facebook; follow us on Twitter and YouTube!

Privacy Policy | Safe Harbor Notice | Terms of Use | Acceptable Use Policy | © 2013 Blackbaud, Inc. All Rights Reserved