Fundraising Models

 
 

Overview

Customized fundraising models are a vital component of successful prospecting and segmentation. Fundraising models identify prospects most likely to give a gift specifically to your organization.

We offer the most proven and effective modelling solutions available to nonprofit organizations, customized to your needs. Our fundraising models focus on both high volume and high touch prospecting to identify your best potential annual, planned, and major giving prospects.

Learn more about Target Analytics Fundraising Models

 

Fundraising Models at a Glance:

Annual Giving Likelihood

Annual Giving Likelihood models score prospects in your database on their likelihood to make an annual gift to your organization by screening selected records and identifying the characteristics that are most common among your annual donors. Target Analytics predictive models will enable you to focus fundraising efforts on your most likely donors and maximize your annual giving program.

Annuity Likelihood

Annuity Likelihood models from Target Analytics score prospects in your database on their likelihood to make a charitable gift annuity. This predictive fundraising model will screen selected records to identify the characteristics that are most common among your annuity donors, enabling you to segment and build strategies for those individuals with the greatest likelihood to make a gift annuity.

Bequest Likelihood

Bequest Likelihood models from Target Analytics score prospects in your database on their likelihood to not only make a planned gift, but also a specific type of planned gift. This statistical model will screen selected records to identify the characteristics that are most common among bequest donors to your organization and enable you to segment and build strategies for those individuals with the greatest likelihood to make a bequest.

CRT Likelihood

Charitable Remainder Trust (CRT) models from Target Analytics score prospects in your database on their likelihood to not only make a planned gift, but also a specific type of planned gift. This statistical model will screen selected records to identify the characteristics that are most common among CRT donors to your organization and enable you to segment and build strategies for those individuals with the greatest likelihood to make a CRT.

Engagement Likelihood

Engagement Likelihood models from Target Analytics score prospects in your database on their overall engagement with your cause or organization. This model uses a variety of touch points to help you determine strategies for further supporter engagement and which individuals to move into your cultivation strategies for giving programs.

Likelihood to Give

Likelihood to Give models are designed specifically to simplify your organization's fundraising programs and focus your limited resources on those supporters most likely to respond to appeals. By concentrating efforts on the right donors, fundraising offices challenged for resources are still able to create effective prioritization strategies and maximize giving. Learn more

Major Giving Likelihood

Major Giving Likelihood models score your prospects by their likelihood to make a major gift specifically to your organization by screening selected records and identifying the characteristics that are most common among your existing major gift donors. Target Analytics predictive models will enable you to focus fundraising efforts on your most likely high capacity donors and maximize your major gifts program.

Mid-Level Giving Likelihood

Mid-Level Giving Likelihood models identify prospects in your database who are most likely to increase their giving to middle, transitional, or leadership levels. This predictive model analyzes current and historical data to identify your best potential loyal donors who are ready to take steps towards becoming major donors. With the Mid-Level Giving Likelihood model, Target Analytics combines its unique dual expertise in direct marketing and major giving modelling to maximize donor potential across fundraising programs. Learn more

Monthly Giving Likelihood

Monthly Giving Likelihood models from Target Analytics score prospects in your database on their likelihood to become a part of your monthly giving program. Target Analytics models help you find donors to commit to your organization through a monthly or recurring giving program which creates loyalty and ongoing revenues.

Planned Giving Likelihood

Planned Giving Likelihood models score prospects by their likelihood to make a planned gift to your organization by screening selected records and identifying the characteristics that are most common among those in your database who are currently making a planned gift. Target Analytics predictive models will enable you to focus fundraising efforts on your most likely donors and maximize your planned giving program.

Target Gift Range

Target Gift Range predictive fundraising models screen selected records to rate prospects based on the amount they are likely to give to your organization over a 12-month period. These Target Analytics ratings are utilized to develop strategies for ask amounts by segmenting donors for upgrades and making sure all prospects are being targeted at the appropriate giving levels.

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